It's hard to believe that a brightly coloured kids plastic toy costing £50 could possibly survive for one year, let alone thirty.
Believe it or not, it's true...
Happy Birthday Little Tikes Cozy Coupe.
Generations of youngsters have grown up with this car as their favourite toy.
What makes such a simple toy become a design icon?It's a known fact that Little Tikes toys are made to last but the real answer can be found in yards and gardens throughout the country.
It's true that the colours have faded in the sun but the toys are still in complete working order.
The fact is that the popularity of the cozy coupe can be traced back to the boys and girls that play with them.
Each child riding on their cozy coupe is in a world of their own.
They might be driving a Rolls Royce, a Porsche or a Formula One car.
They might be cops, robbers, film stars, farmers, there really is no limit to their imagination.
The most recent version of this amazing toy is the cozy coupe anniversary edition.
Marking the car's 30th birthday, this model has a number of new features, the most important being that the toy is supplied with a removable floor and handle on the back so that the car can be controlled by the parent whilst the toddler is a little to young to throw away the L plates.
This means that the cozy coupe now grows with the child, as they get older you simply remove the floor and handle and throw away the L plates.
This latest revision of the car also features storage in the rear, a high seat back, an "ignition switch" and an opening petrol cap.
Happily, it is still driven solely by leg power thus keeping the earth a cleaner, safer place to grow up in.