The exposure your company receives at a trade show can depend a great deal on your booth rental choices for your trade show displays. All existing conditions can take a toll, from the amount of light shed on your space to its dimensions and orientation in the venue.

Advance booking is a key tactic in receiving ideal placement. Find out which businesses will be stationed nearby and what strategies they commonly utilize. Estimate the amount of potential consumers that will frequent your area, and have your staff begin brainstorming on how to compete with the others. This will be vital to your publicity at the trade show as a whole, especially if you suffer from late rental and receive a booth in a low traffic area.

As mentioned before, even something as arbitrary as lighting can play an important role in your exhibit. If you wind up with an overshadowed space, invest in offbeat illumination such as lava lamps or miniature spotlights. Decorate your space with eye-catching materials and find a way to divert buyers from the main flow of browsers such as interactive demonstrations, raffles for prizes, and shout-out quizzes. Hand out promotional materials and free samples. If these efforts make the attendees stop and consider your space for a few seconds more, those very seconds could be worth twice your trade show booth rental fee.

Always consider your audience when designing your exhibit. Decide on your target market and tailor your publicity "stunts" to their liking. This will assist in narrowing your efforts and focusing your team's creativity on a specific plan of attack.

Creating this very interest from a tiny booth rental at a chaotic trade show can prove more difficult than anticipated. Take some liberties in displaying your products – purposefully leave some empty space to indicate that some items have already been bought. If a customer sees that your product has already sold well, they will want to know why.

And when you succeed in attracting these consumers, be sure to acknowledge the simple, most down-to-earth aspects of their needs. Keep your space neat, clean, and accessible. Don't make it difficult for them to find what they want, and don't force them to disregard a messy area. Keep all advertisements legible and at eye level, and be as concise as possible. The less time it takes for the consumer to find out what he wants to know, the better.

With these tips in mind, the trade show booth rental process can be kept optimal, advantageous, and most of all, simple. Make the most of your space, and above all, make it a haven where people feel welcome. If the customer feels comfortable, they will be more willing to share their outlook, their interests, and their time.