Trends in open integration with the region and the world, tourist activities, service in Vietnam has made significant strides, gaining many important results, contributing to GDP growth of the country.

Integration has brought opportunities also have many challenges in the development process. Dr. Trinh Xuan Dung, a center to study various aspects of the service activities and tourism for many years has given some problems in the process of research theory and practice to learn. Page vietnamtourism.gov.vn information please introduce series on cuisine - an important activity in the service sector, tourism.

Lesson 1: "Vietnam should become the kitchen of the world"
Marketing seminar in Ho Chi Minh City, Mr Philp Kotler, who is considered one of the founders of the modern marketing world has suggested: "Vietnam should become the kitchen of the world". This probably comes from the food of Vietnam is very much alien favorite. Vietnam's food less oil, fatty food than Chinese, less spicy than the food of Thailand and Korea, less than meat dishes of Europe and the gentle, easy digestion after eating. Processing as well as in decoration and combine spices for food has applied principles overtone-Ocean for the guests. Many dishes of Vietnam works a treat diseases of the era such as obesity, gout, diabetes, fat in the blood ... Raw materials and food processing food is very rich, diverse and are products objects of nature. Seafood products of Vietnam are very diverse in types and quality, now play a role in this important export. Cattle, poultry has been towards industrial development to create products for export. Vegetable, fruit, seeds year round and in all domains, especially rice, coffee, pepper, cashew nut products are exported in large numbers.

In addition, these spices to create delicious dishes are also very diverse, from vegetables (pineapple, basil, perilla, onions ...), various tubers (ginger, separately), other fruits (cardamom , me, mango, tomato, ...) to the sauce (soy sauce, fish sauce, ...) has created the unique dishes of Vietnam. Each domain, each country has the special foods by processing and combining spices to create unique dishes, attractive.

Speaking of food must be accompanied by drinks, beverages of Vietnam is very rich and diverse. From production of natural materials such as mineral water, tea, water with coffee, and fruit juices (orange, guava, mango, lemon ...) to the drink by the people themselves as wine processing folds of other wines, it is not to mention the beverage processing industry, such as soft drinks, canned juices, beer and wine businesses of Vietnam.

A famous American businessman advised his children "should focus on two business business catering services and petroleum are never unemployed and always get high profits. Economists have summarized the GDP increase of 1% of the revenue service sector food and beverages increased by 1.5%. For tourism, the cost of food, beverages in the total cost of travel between 18-20%. In the U.S., revenue from services of food, beverages at major hotels account for 30% of total revenue. Important, these services where "spot export and increase the value of agricultural products, livestock, aquatic products and food processing industries. The price of 1kg of tomatoes sold when the market is not 1USD, but when brought into the restaurant, hotel and processing of salad dishes will increase ten times fold. Price per kg chicken about 3 U.S. dollars, but when processed into food in the hotel will increase nearly ten times fold. Products of Trung Nguyen Coffee is in the other countries in the region is not only the Trung Nguyen Vietnam. Newspapers wrote that 1kg coffee price is U.S. $ 1, but processing of 1kg of coffee sold to consumers for the price of coffee in the cup will be up to $ 600. According to research results, food services, drinking increase the value of the above products to 300% and profit by 40-50% in total revenue. Business services food, drink not only highly profitable, market and create value for agricultural products but also a method of promoting the image of the nation is important.

Developed countries are tourism focus for creating the image of the country through enterprise and brand of food and beverages. Not random in the Europe, America, Australia ... there are many restaurants of China (Chinese Foods), restaurants in Thailand (Thai Foods), restaurants in Japan (Japanese Foods), restaurants Korea (Koeran Foods) ... not to mention that the famous restaurants of Europe and America have been penetrating into new markets. Even in our country, since opening and integration of many restaurants from European countries (Italy restaurant, French restaurant), Asia (Chinese restaurant, Korean restaurant, Japanese restaurant, the in Thailand ...) opened in big cities (Ho Chi Minh, Hanoi ,...) or in tourist areas.

The suggestion of marketing Philip Kotler is a problem sectors and levels to think and formulate strategies to develop ethnic cuisine and restaurant system in Vietnam to integrate with the region and the world, and time enhance the image of Vietnam in mind the international community. On the other hand, it is also one of many measures preserve and promote cultural Vietnam through cultural cuisine.