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The 3 Best High-Dollar Non-Profit Fundraising Techniques

Many non-profit organizations stumble when it comes to raising money from high-dollar donors.
  These same organizations may have mastered events, direct mail, and other lower-dollar non-profit fundraising techniques, but find it difficult to network with larger contributors.
 In order to become a prevailing organization, at some point every charity needs to start a major donor program seeking out larger gifts.
  Raising bigger donations can be done.
  It's daunting, it takes time, and you'll fail often.
  Yet, it's worth it, because it is precisely these efforts that will lead to long term fundraising success for your school, church, or charity.
  Here are the three best high-dollar non-profit fundraising techniques you can use with your own organization: 1.
 Build Fundraising Networks
The single best way your non-profit can grow its donor base and begin seeking larger donations is by building strong fundraising networks.
  Simply put, your goal in building a network is to get those who already support you to open their rolodexes to you so you can find new supporters, and then to get those new friends to open their rolodexes to you, and so on.
Your fundraising network should be an ever-increasing series of new groups and avenues of support.
It all starts with your board of directors and your current donors and supporters.
  Approach them and ask them to open up their own networks to you, and begin to grow your organization's fundraising network.
2.
  Make Multi-Year Asks
It's tempting to make big one time asks that really stretch a donor's capacity, but leave him or her feeling like they've done their part for the organization and should be left alone.
  This strategy works, but sometimes burns bridges and leaves donors giving less than their (growing) capacity would allow.
  A great non-profit fundraising technique for building long-term relationships with your high-end donors is to really engage them in the mission of your organization, and then to make a multi-year ask.
  Multi-year asks give the donor a chance to become a part of your team by committing to making a gift over the next 3, 5, or 7 years.
  (E.
g.
$20,000 per year for 3 years, or $50,000 over the next 5 years, etc.
)  This type of gift builds stronger relationships with major donors than one-time asks.
3.
  Start Affinity Groups
Lastly, a great way to identify larger donors in various niches and demographics is by starting affinity fundraising groups.
  This high-dollar non-profit fundraising technique involves starting smaller donor networks (or "clubs") geared at various professions (e.
g.
doctors, lawyers, students), demographics (senior citizens, young professionals, Irish-Americans), and geographic locations (Iowans, Chicagoans, Canadians).
The purpose of these affinity groups is to bring a team of like-minded donors, volunteers, and prospects together to support your organization through events and fundraising activities.
   These types of groups usually start small, but grow rapidly over time, often leading to major gifts from more affluent members of the group.

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