The business of printing is prominent nowadays as more and more people are chosing paper products as their favourite medium of marketing. There are printing presses and printing companies which are running successfully. The consumer is always right and hence the companies are doing unending efforts to please them. They focus on increasing consumer connect and are ready to go to any extent to fulfill the desires of their customers. The top consumer product marketers believe that the current slowdown in the economy rate will ultimately help them in gaining profit by increasing the customer base. There will be no impact of recession if ever it will come again on the printing business. They can thus win more loyal consumers as they are ready to give the best. Such service is necessary as today's world is very competitive and there are no friends and relatives in business.

At this testing times of hard competition, the printing shops have become consumer-centric. They tend to think in consumer point of view and give discounts or print their material in affordable prices. Such special treatment is reserved for regular customers or the persons giving bulk order. Whereas giving discounts may pass different message. They can decrease the loyalty of the customers. It can turn the cards against you. It may trigger sales to an extent, but it might not help in maintaining the regular customer's trust towards your company and the products or the business. The customers might have doubts about the quality of the products or the services offered.

The printing shops offers a wide variety of services. There are photo studios or shops which print photographs and help in recreating old memories. The printing can be done online also. There are posters prints, canvas prints, collage printing, customized products for corporate gifting and personalized items to give them as presents to your loved ones. These shops also avail with corporate printing materials. For example business cards, brochures, notepads, booklets, annual diaries and calendars, planners, telephone and address diaries, letterheads etc. They also print greeting cards which can be send on many occasions such as birthdays, anniversary, various festivals. There are thank you cards, get well soon, teacher's day and independence day greetings. They also avail us with customized and gorgeous invitation cards which are very important to call any occasions and grace the day with their presence.

The printing of visiting cards and the greeting cards is done in bulk, where as the printing of invitation cards is done according to the demand of the customers as different occasions demand different number of guests. Some other products are shirts, bags, mugs, mousepads, etc on which printing is done. The online shops are very much in success as today's college youth is busy and tech-savy. They want everything easily without putting in much efforts. Hence they prefer online shops. They offer print on demand services which is beneficial to both the owners and the customers. They owners are able to provide the best and make each customer happy and satisfied. Morever the customers can get customized and personalized products.