Merchants are getting more for their investment with ecommerce solutions loading more features into their software without raising the cost.
Outside of ecommerce software, you can find loads of free resources to help you promote your store and your product.
If you fully make use of the tools and resources available, you can carryout your promotion campaign without spending a cent.
Ecommerce Solutions Built In Social Bookmarking Feature Nowadays, you can hardly find ecommerce software which does not come with a social book marking feature.
This feature is usually a third-party tool like AddThis or ShareThis and it is just a matter of opening an account with them and activating the feature on your shopping cart software to get things moving.
This feature allows your customers to share the products that they like instantly with their contacts on social networking site like Facebook and micro-blogging sites like Twitter.
Once you have activated the feature, place the Easy Social Bookmarking icon strategically on your product as well as other pages on your online store.
Now, all a visitor has to do to share page is hover over the icon and pick one of around 50 networking sites listed.
Social Networks Be proactive and create a Twitter as well as a Facebook account and make sure it is open for everyone to view.
Use Twitter to quickly get word out and generate excitement in your marketing campaigns.
If you have a good following, you can use Twitter to promote a quick sale of certain products.
For example you could Tweet about a 50% sale of a particular product, valid for 24 hours only and limited to 100 units.
Just to raise the level of excitement, throw in a discount code with would entitle a shopper to a further 20% discount.
Facebook is great for shoppers who want a bit more content.
It is more of a rapport building and retention tool.
Your customers can sign-in to Facebook, have a look at your store updates and if they are interested in a product, they can follow the link back to the exact product page and make a purchase.
Price Comparison Sites If you are confident you can provide your products are a really competitive prices, try submitting them to price comparison sites like Google Product Search.
If your listing proves to be attractive, you can expect a healthy amount of traffic from sites like these.
Please do some research before submitting to these sites.
The service provided Google Product Search and PriceRunner is free but other similar sites may charge for you a monthly listing fee, commission rate or by charge per click.
Final Say There are many more ways to promote your products on the net for free but these three methods are the easiest to utilize and have the potential to generate the most traffic.
Be sure to use all the promotion and marketing tools readily available in your ecommerce solutions before moving beyond the software.