The open source system works best for small businesses, because it is affordable and easy to deploy. Magento is a popular open source shopping cart that comes with lots of features. Magento developers do not have to reinvent the wheel by starting the process from scratch. They only need to customize a few things to make it work.

Open Source and Inexpensive

Being a popular open source platform, means more programmers collaborate to solve the issues that arise from time to time. This makes it cheaper for the developer to do periodic maintenance work and is in effect also cheaper for the small business owner. The structure of the system is such that it can be maintained by the small business owner, without the need of hiring a technical person to do it for him.

Run Multiple Stores

Some small businesses have several stores to run. This is because, these small business owners are trying to diversify their business and not have all their eggs in one basket. The Magento design is suitable for entrepreneurs who fit such a profile. If you have two or three online stores selling distinct products such as ebooks and shoes, you'll find this store as one of the easiest to customize to work with a range of products.

It is a very customer friendly store. If the user stops shopping they can always come back and continue from where they had stopped before. The Magento web design software gives the shopper a very smooth experience from start to finish.

Improve Conversion Rates

With its unique eye catching design and easy to customize template, this is one store that any business owner can work on improving conversion rates. It is not possible with other online stores because it is difficult and even expensive to manipulate.

One of the most important aspects of online store customization is the check out process. Studies show that reducing the steps to a one step checkout action can reduce the conversion rate and reduce abandonment rate by more than 25 percent. Magento makes it very easy to change the checkout process to suit your needs and therefore improves sales for the small business owner.

Magento web design solutions provide many features that make it easy for the store owner to run it. Ability to upload files through FTP and to run it different types of servers, are some of the features that make it the number one choice for small business owners.