- 1). Make a professional BMX resume. You want to put down all of your racing history and accomplishments in a very formal and precise format. Try to fit it all on one paper with your name and phone number (email address also) very easy to find on the top. This may be your first and only time to make an impression on the person you are requesting a sponsorship from, so it has to be good. Start off with your goals and then a short history of your BMX races and include all wins or top finishes. If you know any person associated with BMX in any way that you could list as a reference, do so. This could be the friendly guy at your local track or the owner of a bike shop in town. If you are acquainted with them and have their permission to list them, you should. You can use a word processing application to do this and have both printed and computer file copies of it.
- 2). Make a cover letter. This can (and should) be altered to fit the particular sponsor you are dealing with. This is a letter introducing you and explaining to the recipient of it why they should want to sponsor you. Depending on who you are addressing you may make offers of receiving free uniforms (parts, discounts) from them for agreeing to spread the word about them (wearing there name on your uniform, bring them customers). Use your imagination, but do not promise something you cannot fulfill. Have copies of this in both forms as with the resume, but make it personal for each sponsor you contact.
- 3). Create formal pictures and videos of your BMX races. You can do this yourself or have it done professionally. Take several shots during the race and also many before. Include tricks; jumps, passing and anything else that you think will make you stand out in the crowd. Do this is in video form as well. Again, make sure you have these on DVDs you can mail out and in a computer file format that you can send through email.
- 4). Find possible BMX sponsors. You can start locally to find sponsorships, but do not stop there. You can easily use a computer and the Internet to reach sponsors from all over. First make a list of each and every business that is bike/race related (or not) that you want to get in touch with. Contact them by phone or in person and be sure to give them a copy of what you made in Steps 1 -- 3. Even if you do not get a response right away, get in touch with them at a later date. Go on the Internet and do the same thing. Send out as many requests as you can and before you know it, you may be contacted and find a BMX sponsor.
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