Have you ever sat there and wondered why your copywriting doesn't seem to perform well? You're probably making copywriting mistakes that can be easily taken care of. Our purpose, today, is to discuss just a few of the many kinds of coywriting mistakes so your knowledge and awareness will be just a little bit more.

The purpose of your copy is to make sales and gain the trust of your prospects.

It is never a good idea to inject negativity in your copy regardless of what you're discussing. It all has to do with human psychology because you want to avoid creating an uncomfortable emotional state in your reader. When you're crafting out a sales copy, the main thing that you need to keep in mind is that you're supposed to invoke positive emotions in the prospect and make them feel relieved. Hence the importance of avoiding directly negative words and phrases because they'll interrupt the positive impact you're tying to create. You can use certain negative descriptions, but only in limited places in your copy such as early when you're talking about their problems. There will be times when you will have to use such words, especially in the headlines, but that's only in situations where you have to bring out strong emotions such as fear, curiosity, etc. If you use negative feelings, then make sure you're using it in the right places and only to accomplish some specific objective.

Another simple mistake that copywriters commit is that they don't have any convincing testimonials lined up in their copy. It will always be important to remember that people base their buying decisions on emotions, and then only later they attempt to rationalize it. Since we all buy from strangers online, there are concerns about whether or not your business can be trusted with their money, and of course they want to know if other people have been satisfied with your product or service. The trust issue is a difficult one to deal with for online businesses, and testimonials are a powerful method that will help you build some trust with your visitors. You will see the difference in your conversion rates if your visitors have a way to feel some level of trust. Once in a while you can be in a situation where expert testimonials are available and can be used, but you have to be sure you have their permission.

It's a mistake to think that the P.S. in your sales copy is unimportant. It is as vital to your copy as the headline because it improves your sales rate. You use the P.S. ("post script") to remind your customer about the benefits of using your product. It is your last minute call to action for the customer. There is going to come a time when your prospect has not yet made up his mind about buying from you. The P.S. is what will close the deal for you in those moments. Besides that, it also allows you to give away time sensitive information that makes the prospect act fast. Helping your prospect take quick action and making them feel the worth of your product is important if you really want to bring in sales to the table. It is those times that the P.S. is exactly as important as your top of the page headline.

You'll discover that you can spend the rest of your life studying copywriting. It's always smart to learn about common mistakes because if you just avoid them then you'll be writing better copy. Keep records of what you read, and try to keep in mind about the mistakes you read about.