Customers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.
In all my articles, newsletters, blogs, teleseminars, products/services and everything else that I'm involved with online, I'm just constantly trying to give you as much valuable information as I can. I'm looking to build a relationship with you, and that's got to be your focus, at all times.
So, how do you do that if you're on a tight budget?
The first thing, create an on-line newsletter.
I used to have one myself that I published once a month called Insider Ideas. You could (and still can) sign up for it for absolute free and when you do, you'll find in those newsletters I just share and give as much value as I can. Typically they're 15 to 20 pages long. I pour everything I can in to those newsletters. They take a lot of time, but I am trying to constantly give as much value as I can. I always get testimonials from people expressing their gratification for how much I truly give in those newsletters.
A second option, which I actually use now instead of a newsletter is developing a blog. If you are new to the blogging world, they are basically an online journal. What is great about a blog is you can use it a variety of way. It has given me the ability to use my blog as a platform from my online newsletter. What is even better about this is that the entries don't have to be nearly as long and it is a lot easier to keep in contact with your customer base more frequently.
Sites like Wordpress and Blogger allow you to develop blogs for absolutely free. They are super easy to use and you can customize your blogs any way you want, and again they are free!
If you want to see how I have set up my blog and get an idea, you can go to www.myideaguy.com and sign up for free.
It is a great example of developing an on-line blog or an on-line newsletter, and providing lots and lots of value.
Teleseminars are another great technique that you can use to build relationships with your customers. If you do this you really have to focus on the giving aspect - make sure you are always providing ample amounts of valuable information that your customers can use.
Nobody wants to be on call that is boring and where they can easily loose interest. You have to be able to keep your callers engaged and make the call fun to listen to. Sometimes on my calls I do things like hold a contest to keep the listeners engaged.
On a few of my teleseminars I've had all sorts of contests to keep people active and interested. From everything like testimonial contests, creative idea contests to contests to name products and services I've created. Whenever your doing teleseminars you have to make sure you keep it fun and interesting while providing content-rich material. Keep the focus: Give as much as you can.
That's a wrap! Hopefully you have soaked up these very cost effective and great ideas on how you can build better relationships with your customers.
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