This applies to women, too.
I know you think I'm crazy but I have perfectly good reasoning for saying what I just said...
and I'll give you that reasoning in a bit.
Right now I want to digress for a second...
I really hate what this economic "problem" that we're in right now is doing to people's mindsets.
I put the world "problem" in quotes because I really don't believe that we're in a bad economy right now.
Yeah the politicians and the media are telling you that we're in deep trouble but we're really not.
The United States is one of the biggest importers of goods from other countries if not THE biggest.
And on top of that, there are millions of people in the United States right now who are doing BIG things in business.
Not counting the Google guys, Mark Zuckerberg, Steve Jobs, Bill Gates, Jeff Bezos or any of the other internet tycoons that developed from within the states...
there are still MILLIONS of other people who are doing great things in business, and making a killing doing it.
So there really is no possible way by stretch of my imagination that the U.
S.
could really go under...
everyone else are trying to just catch up.
I say all of this because I see on a daily basis so many people who are terrified of "what's happening with the economy.
" Don't worry about what's happening with the economy.
Worry about what you're going to do with your life.
These people have literally lost their cojones...
they don't have the guts to take the risks required to build a big business.
Now, let me explain what I mean by risks because that is a term that is too often misused.
Starting a business is usually a risk all in its own...
especially if you don't do the research about what you're selling and just go into it "blind".
If you're reading this, you're probably already in a business or looking to start one.
So you're aware of this risk and are somewhat comfortable with it.
The risk that I'm talking about today is the risk involved in creating marketing.
Marketing is getting really...
boring.
I have yet to see anyone other than Frank Kern (who happens to be the top of the class for unconventional marketing) do something crazy for their marketing.
The grand majority of business owners just set up some random ad that they think will perform without considering what their audience will think or feel about it.
They don't do anything more than the bare minimum required to be active...
they don't try to "Wow!" their audience...
they don't try to get the viewer's blood boiling.
A great friend of mine said something very cool about making popular Facebook status updates.
Virtually every time she makes a status update on Facebook, there are literally dozens of people who either "like" it or comment on it, and she only has a friend's list of a few hundred people.
And we actually just launched her blog a few days ago because so many people were asking her to start one.
This is what she had to say about making great status updates...
and this advice can be applied to your marketing as well...
"Your status update should piss off a quarter of your friend's list and entertain the other quarter...
the other half of people don't do anything except sit there and take up virtual space.
" Now, I'm paraphrasing, of course...
but you get the jist of it, right? You will NEVER be able to please everyone.
That applies to real life and business life, as well.
It's impossible to please everyone.
Knowing this, it's completely okay for you to intend on pissing off a few people in order to entertain and please everyone else.
If you really pay attention to it, a lot of the most successful marketing campaigns ALWAYS had a group of people trying to diss it and say it's crap.
In my opinion, if you don't piss of a few people...
if you don't have "haters"...
you're not doing a good job in business.
Don't get me wrong here...
your customers should LOVE you.
There should be NO negative emotion between you and your customers.
Have a clear mission statement.
Mine is to give sound advice to start-up business owners and help them succeed.
Anyone who is against that, or doesn't like that can go screw themselves.
And that should be your attitude towards your business, too.
Your job is to be polite to whoever comes your way, provide them with value, turn them into a customer and keep them happy.
Forget the haters.
You do you.
Let them do them.