Like Nike shoes, Nike air and Nike running also enjoy a great fame. Nearly everyone is familiar with them. The fans of Nike shoes are expected to known well Nike's logo and its slogan "Just Do It" which is one of the most successful slogans and process that a good slogan is able to influence the promotion process.
"Just Do It" is one of the most well-known slogans in sports field and it appears in all corners of the world. This slogan show people, especially the young the spirit of cool and stirring. Moreover, it embodies all elements of a slogan which is required to be concise, direct, memorable, effective witty, etc.
About this motto, it is sure to be one of the most classical one. Different people can get different meaning from this simple, clear and oral motto from different perspectives. This is similar with what Shakespeare said: there are a thousand Hamlets in a thousand people's eyes. For example, this motto may be understood by customers as "this is my choice". And I will get it then wear it. While the motto would be understood as "try it" by the businessmen. Additionally, a richer meaning would be endowed to this slogan in different contexts or situations of daily life. For instance, we can put it the following words: just do what you aspire to do and don't give up till the success.
The Center for Applied Research (CAR) assumes that Nike's slogan "Just Do It" is likely to be regarded as "one of the most inspirational brand statements of all time".
The Center for Applied Research made a research about Nike company. From this case study, the creation of Nike's slogan can be revealed. In 1988, a meting was held between Nike Company and the Wieden & Kennedy advertising agency. Then this slogan came into the world. Now, when it comes to Nike products, people tend to think of Nike's slogan as well as its swoosh. These two things seem be symbols of Nike products.
The motto "Just Do It" has encouraged most customers to get Nike shoes to achieve their dreams. The young people who aspire to become runners will be incited in the course of training by the slogan on Nike running shoes when they tend to surrender their dreams. Besides, the basketball players will also benefit from Nike air max series which are high-qualified with excellent jumping materials and the endorsement of the famous basketball players like Jordan will prove us that everything is possible. We can know from Nike's history that you will make it eventually as long as you work hard and insist your dream.
Nowadays, "Just Do It" has been well-known in the whole world.