Leveraging social media for your biotech marketing and advertising can help you to grow your business faster. Social media is not only a great tool for finding new workers for your company. It's a great tool for communicating and keeping in touch with your target customer audience. Take a look at some social media tips for your campaigns.

The good thing is that the key web sites, such as Facebook or Twitter are interested in helping you out with your social media biotech marketing and advertising campaigns. For instance, Facebook has recently released a new tool, called Facebook Offers. It's a great business promotional tool, which helps you to build up your fan list and generate new sales for your business.

Here is how it works. If your company Facebook page has over 400 fans, you may create special offers for them to claim. You may Facebook a small amount of money for each offer you create. Then your fans have to click on the offer to claim it. You may give out discounts for your products or services, for instance.

The best thing is that once a fan clicks on your offer to claim it, it shows up on his or her wall. This means your content easily becomes viral. All the fans and friends of a person, who claimed the offer, can now see it in their news feed. They can also claim your offer. This means you get new buyers for your products and then again your offer shows up on the walls of all those people, too.

Some of the companies who already tested this new social media feature, report that out of couple of thousands of clicks they got, only less than half came from their fans. This means they were able to quickly build up their fan list.

And this is just one of the features and tools offered by social medial for your biotech marketing and advertising. Another advantage of leveraging social media for biotech marketing and advertising is to run your online ‘focus groups'. Interacting with your consumers through Twitter or Facebook you can easily track down what they say about your company or your products. It's like running live focus groups online with no additional cost to you.

So, as you may see, social media has lots to offer for biotech marketing and advertising campaigns and should certainly be used as an efficient online tool for your business promotions.