Now, as I stated before there are 4 major personality types which are: Sales, Scholastics, Technicals, and Advocates/Marketers. All of these personalities ask different questions, and once you understand how to answer these questions, only then you will achieve true success in this industry.
Here's an example of what I mean...
Sales people ask "Why?"
Scholastics ask "What for?"
Advocates/Marketers ask "What if?"
Technicals ask "How?"
So if you're trying to get your prospects to join your team or purchase your products.
The sales people will ask: "Why should join your team or purchase your products?"
This question should be answered with benefits. In example "This opportunity will bring you true financial freedom."
Or, if you're trying to have them purchase your products at retail, just talk about the benefits that they would gain by using your product. In example, "By using this product it will help you loss wealth, and promote your health, longevity, etc."
Now, if you're talking with the scholastics about purchasing your products our joining your team, they will ask you: "What purpose is there for me in joining this business opportunity?" If your talking about purchasing product they will ask you: "What purpose is there for me in using this product?"
Practical results should be used to answer this question. So, for example, "You will accomplish these things if you join this business opportunity, or purchase these products."
If your talking with the advocates/marketers, they're going to ask you: What if I use these products or this business opportunity to...
By recommending how the product can be used in different unique ways, would be a great way to answer this question.
In another example, "Here's how you can use these supplements to earn money!"
So, now to sum everything up all together, and provide you with a game plan so that may implement it into your business starting TODAY, you will need to go over the following guidelines in this same exact order when it comes down to speaking with your target market about joining your business opportunity.
- Why should they purchase your retail product or join your team, or will it benefit them on a personal basis.
- What this product or joining you team will do, and what it will accomplish
- How this product or opportunity does what it does
- What are all the unique things they can do when joining your team or with this product
And this is it my friends! You will be able to promote your opportunity to your target market by answering these 4 powerful questions. And if you do it in the same order I just showed you, you will build a strong rappor with them and they will be eager to take action with you just as you want them to.
This strategy can be using in any of the two; which is purchase your product or join your business opportunity. The fact of the matter is by following this strategy you'll be able to effectively relay your message to your target market and sponsor more distributors and ultimately earn lots more money!
To Your Success,
Jay Moreland