If you own a small business and your sales are not where you would like them to be, it may be due to your marketing process.
Many times a business owner will use a shotgun marketing approach without any cohesive plan to keep it altogether.
Read on to find out how a unique selling proposition (USP) will take your marketing to a new level, bringing in more customers than you ever thought possible.
Whether you already have a USP in your small business or you are randomly marketing your business wherever you see fit, you are probably in need of a unique selling proposition overhaul.
This is the key statement that explains what your business stands for, and what you are going to do for your customers.
The USP is the absolute foundation of your small business marketing plan and without it, you will end up with a shotgun marketing approach that your customers will have a hard time understanding and recognizing as your brand.
Your customer only has one want.
They want to have their current problem solved.
They do not care about anything else.
Therefore, you need to show the customer exactly how your business will solve their problem better and easier than any other business in competition with you.
The more you can show the customer that you are the person for the job, the more customers you will keep for life.
The first step in this relationship is the unique selling proposition.
This is your commitment to the customer.
This statement becomes the fabric of your business as well.
All of your advertising, marketing, and branding efforts are molded around this statement.
You want your customer to expect a certain treatment every time they frequent your business, from the very first visit on.
The only way that you will be able to accomplish this is to use the unique selling proposition as a guideline for each of your marketing decisions.
If the idea fits in with the USP, then you go ahead with it, if not the idea gets scrapped.
You will want to spend a considerable amount of time creating your unique selling proposition since this is a statement that you will want to keep in your business for many years.
A little effort in the beginning can give you a statement that will last the life of the business, which adds to the consistent level of treatment that your customers should expect to receive.