Facebook Fan Pages are different than profiles. You have a profile for you, Jane Doe, but your business can't have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They're so useful because you can include everything that relates to your business in one place with a built-in potential audience:

- Overview of company
- Website and contact info
- Press releases
- Videos
- Blog RSS
- Twitter () updates
- Company news and status
- Customer interaction

One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it's so simple to update. With a website, if you're not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
10 Reason why you need a facebook fanpage

There are in fact a lot of reasons why you need to have a facebook fanpage, I will try to illustrate the top 10 here:

1. Leverage

Facebook has now got over 500 million users and growing, with a facebook fanpage you can leverage this number and drive more traffic to you site. It will be a new source of traffic in addition to your current traffic sources

2. It's Free

A facebook page is totally free, there is no hosting cost as opposed to a website. You can use various applications on pages and have loads of fans and taking full benefit of all its assets at absolutely no cost.

3. It goes Viral

A facebook fanpage can go viral, go to any facebook page and press on like a status or leave a comment. Come back to your wall and see your updates, this may have just been posted to all your friends updates too. Now say you have 5000 friends, do you see the power of that?

4. It is SEO friendly

You can use your targetted keywords ( this is a huge secret, but I am revealing it anyway ). Say you own a restaurant in liverpool, you can secure " restaurants liverpool" as facebook page title and you are most likely to come up first on google for that keyword together with facebook search.

5. It is almost a website

On a fanpage you can install a facebook shop, you can link a blog, you can link twitter, you can have unlimited followers, you can have an info page, you can have videos or photos and the list goes on.

6. You can also have a facebook shop

I think it's worth writing a totally seperate reason for this, yes you can take money on facebook. This means that your client does not need to leave facebook to buy from you. Facebook is where people connect, recommend and buy. ( to remember )

7. Easy to set up

It is much easier to set up a facebook fanpage than you set up a website or even a blog. You can do it in less than 15 mins. ( a good one )

8. You can Send messages

This is one of the most powerful argument vs a facebook personal profile. You can actually send a message to all followers in one go. ( think email broadcasting. )

9. Unlimited followers

Until Facebook changes it, you can have unlimited followers at this time. On a personal profile you can only have up to 5000

10. Stay ahead

Sooner or later, all business will have a fanpage. Get yours done now and stay ahead of competition, take them by surprise.